"At 24, I became the second youngest champion in NASCAR history. Here's another little-known fact. Of the 42 drivers who chase me at more than 200 mph, most don't get enough calcium. My advice? Drink three glasses of milk a day. Preferably while standing still." - Jeff Gordon

Since its inception, "Got Milk?" has been one of the most visible and successful campaigns in history. Intended to help stem the tide of declining milk consumption, "Got Milk?" has actually helped increase milk drinking for the first time in 25 years.

Hundreds of famous people, and even a couple of cartoon characters (Cookie Monster and Garfield), have helped spread the message of drinking milk for long-term health benefits to children, teenagers, and adults. "Got Milk?" has even become a bit of a craze, with T-shirts, hats, games, calendars of milk-mustachioed celebrities, two National Milk Mustache Mobile tours, and now a book journalizing a comprehensive history of this incredible campaign.

This Jeff Gordon poster courtesy of www.whymilk.com